ACE is a popular name in India's kitchenware consumer market. ACE brand entered the consumer market in 2005 with its debut product - Electronic Gas Lighter. Since then it has grown rapidly; now offering a huge range of quality products from kitchen knives, tableware cutlery to kitchen tools such as Rolling Pins, Onion Dicer & Potato Chipser. The directors of ACE brand have been part of this industry since the beginning. In the past they have partnered with Crystal© Group to take kitchenware industry to its new avenues, manufacturing India's first mass produced quality Electronic Gas Lighter. They were at the forefront of Glare brand's establishment which introduced tapered edged kitchen knives to the Indian consumer market.