LG is the brand that is Delightfully Smart. "Life's Good" slogan, and futuristic logo are a great representation of what they stand for Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for their resolve to establish a lasting relationship with, and to achieve the highest satisfaction for their customers.The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. The philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with their customers around the world.