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MUJI, originally founded in Japan in 1980, offers a wide variety of products including household goods, apparel and food. Mujirushi Ryohin, MUJI in Japanese directly translates as “no-brand quality goods.” Its origin was a thorough rationalisation of the manufacturing process with an eye to creating simple, low-cost quality products. Thus, MUJI is based on three core principles, which remain unchanged to this day:
1. Selection of materials
2. Streamlining of processes
3. Simplification of packages
The ensuing products are remarkably pure and fresh, in notable contrast to the prevailing over-embellished products in the marketplace For more information please visit us at

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