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Cauvery Calling

River Revitalisation

Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers - the country’s lifelines – can be revitalized. It will initiate the revitalization of the Cauvery river and transform the lives of 84 million people.

Cauvery’s Depletion
Cauvery has depleted over 40% in the last 70 years
87% of the basin’s original tree cover has been lost
During the summer, Cauvery is unable to reach the ocean
70% of Cauvery basin’s soil suffers erosion

Farmer Distress
83% of farmers in Tamil Nadu and 77% of farmers in Karnataka are in debt
17 districts in Tamil Nadu were drought-hit in 2019
15 of the last 18 years have been drought years in Karnataka
Almost half the Cauvery basin suffers critical groundwater depletion
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  • Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers - the country’s lifelines – can be revitalized. It will initiate the revitalization of the Cauvery river and transform the lives of 84 million people. ₹ 42 per Tree.

    Cauvery’s Depletion
    Cauvery has depleted over 40% in the last 70 years
    87% of the basin’s original tree cover has been lost
    During the summer, Cauvery is unable to reach the ocean
    70% of Cauvery basin’s soil suffers erosion

    Farmer Distress
    83% of farmers in Tamil Nadu and 77% of farmers in Karnataka are in debt
    17 districts in Tamil Nadu were drought-hit in 2019
    15 of the last 18 years have been drought years in Karnataka
    Almost half the Cauvery basin suffers critical groundwater depletion
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