5 Baby Brands That May Not Be Major, But Are Loved By Mums! 

From time immemorial, our parents and now us, rely on brands such as Mothercare for most of our baby needs. They’re huge global entities that stock everything you need, making it really simple for parents. However, today there are a fleet of small, homegrown businesses that offer excellent, bespoke baby products that are unique and of great quality. And if you didn’t already know about them, read on and get shopping. 



One of India’s most luxury brands when it comes to baby bedding and other essentials, Masilo is a must-buy for new moms. Started by new mums themselves, the brand offers bedding, clothes, carriers and more in the most beautiful designs. They use the best fabrics for your baby’s skin, create beautiful prints, customise their products and package them beautifully. Basically, they’re a treat for both you and your little one. If you’re looking to splurge on a few select items, then you definitely must check out Masilo’s collection. 

Cradle & Maa

Setting up your baby’s nursery is one of the most exciting parts of your pregnancy. You want to do up the baby’s room in an adorable-yet-functional manner and Cradle and Maa is the answer to all your furniture needs. From custom-made cots that work perfectly for your space to the most beautiful-yet-practical diaper changing stations and even wallpapers and other accessories, they make your little one’s room gorgeous. Their USP is their custom vertical, allowing you to create something that matches your colour and theme for the nursery to perfection. Many celebrities have used their products and we know why for sure! 

GWD Kids 

A home décor brand centred around babies, this brand is most known for its beautiful cot mobiles. Soft, plush and in beautiful pastel palettes, these are a must for your baby’s room. In addition to this, they also do beautiful wallpapers, whimsical cushions, toys, storage solutions and custom accessories. If you’re looking to add a touch of something special to your baby’s room, then you definitely cannot ignore this brand. 

Little Muffet

Indianwear for babies can be quite the hassle, and this brand provides a beautiful and affordable solution to the problem. They have the most gorgeous ethnicwear for both boys and girls and the best part is that they allow you to customise clothes based on sizes. So for all the parents who aren’t quite sure what size would work best for their bub, head to this brand and share your baby’s measurements for a perfect fit. 


Started in 2017, this brand was designed to create stimulating early educational tools for your little one. They do it all, from flash cards to wooden toys and storybooks, and because it’s a homegrown brand, their content works well for Indian babies. They’re also affordable and have Montessori-suited options for parents looking for those. 

Let us know if there are any other homegrown brands that are high on your list and happy shopping!

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Tanvi Saraf

Tanvi Saraf is a writer, editor and traveller who's recently moved to the south. Having worked with the country's leading publications, including Marie Claire, India Today, Harper's Bazaar Bride and L'officiel, she now heads marketing for WeddingWishlist.com & CherryTin.com. Her life's philosophy and choices are guided by her motto, "Enjoy it. Because it's happening", and with both our websites, she's all set to bring the joy back to gifting.

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