‘Wedding Design and Branding’ – a Must-have in 2020 Weddings
We’ve all heard about branding, right? It’s what companies do to help create a distinguishable identity for themselves. But as a young couple starting their new life together, who says you shouldn’t have your very own identity too? Wedding design and branding is the latest trend that couples are falling in love with. So, if you’re getting married, you need to get this done for the big day too!
What is wedding design and branding?
Essentially, wedding design and branding is putting together a look and feel for your wedding, one that translates into all aspects of your big day. So from a colour palette and wedding logo to the scent and sound, it works to create a mood board and a running theme that is present throughout the wedding celebration.
How does it work?
To create a wedding identity, you need to put together elements into an inspiration board, which are a reflection of you as a couple! Below are all the elements you need to create your unique wedding band!
Colour Palette:
Be it soothing pastels or bright and vivacious hues, the starting point of wedding branding is deciding on a set of colours that will represent your big day. This is an essential part of the process, as these colours will become a part of the invite, the event décor, the return gifts and maybe even the outfits you decide to wear. Start by pulling out swatches of shades you both love and narrow down to 2-3 colours. You can then use gradations of these for variety.
Wedding Design elements:
So, are you a floral wreath kind of couple or prefer a royal crest? Do you want your wedding to be inspired by flying birds or elements of the earth? Think of a design element that really means something to you both and make that the base of your wedding branding. This element will be an important part of your logo and can also be beautifully translated into the décor. What is essential is that this element is in sync with the colour palette you choose. Because a marigold-inspired wedding design mixed with a pastel palette is not really going to work!
Wedding logo:
Once the above two are finalized, the next step is creating the perfect monogram, or logo for your wedding. This should be a stunning mix of your initials, the wedding design element and hues you chose. Once done, this can be converted into a wax seal, and also be embossed on all your wedding stationery.
Fonts:
Another aspect that couples choose to freeze at the very start of the wedding planning process is the fonts that will be used across all collaterals. From the ever-classic Champagnes & Limousine for the minimal couple to the very royal Great Vibes for a couple that likes to make a statement, there is a lot to choose from. It’s best to choose two fonts that go well with each other so it gives you the flexibility to play with typography.
Wedding stationery:
And that brings us to the next essential step in creating a memorable wedding identity. Wedding stationery goes much beyond the invitation. It includes the itinerary, thank-you cards, in-room notes and any other communication (online or offline) that you have with guests. This should be a seamless extension of the above four elements.
The Hashtag!
This is not something we even need to mention. Because couples and their friends have this ready even before one gets to say ‘Yes’! An absolute essential for every modern, millennial wedding, the hashtag can also be incorporated into the wedding inspiration board.
The Sound
While the above make up the visual aspect of the wedding, a memorable celebration is about evoking other senses too! And what better way to do that than have a custom beat or track created exclusively for your big day? From bhangra beats to soft jazz, you just have to pick your kind of jam and have it created into an exclusive wedding song. Or you can just pick an existing track you both love and have it become a part of your website, your sangeet, baraat and more.
The Scent
And here’s where Wedding Wishlist will help you elevate your wedding branding to a truly custom level, because in addition to all of the above, we can help create a wedding scent based on the couple’s personality. Be it jasmine, rose, citrus, mint or a blend, choose from hundreds of ingredients to create a scent that defines your personality. And what’s better? Have it bottled in a custom container and you’ve got yourself the best return gift ever!
Wedding Wishlist helps couples create a memorable wedding design and branding for their big day. Choose all of the above, or pick the ones you want and we can have it done for you. Write to us at info@weddingwishlist.com for details.
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