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Ekru is the joint venture of two young, vibrant and passionate designers – Ekta Jaipuria and Ruchira Kandhari.
The two young ladies had a fervent desire to make a mark in the Indian fashion scene. Their hard work and dedication paid off through the fabrication of the fashion label – Ekru. Working their way through the fashion circuit in Wills Life Style India Fashion Week A/W 12 ,Wills Life Style India Fashion Week S/S 12, A/W 2011, S/S 2011,A/W2010, A/W2009, A/W2008 and Lakme Fashion Week(Debut year) S/S 2007, Ekru has left a mark in the fashion arena and is a familiar name among the popular dailies and magazines.