Our jewellery is our personal and social activism, created from the soul and inspired by life. Our themes revolve around feminism and spirituality, and our pieces are sometimes subliminal and sometimes loud messages to the wearer and the world. They are meant to give people a strong yet beautiful way to wear a personal reminder or a point of view.
It is also our secret crusade to subvert the paradigm of jewellery as a means of ornamentation loaded with patriarchal symbolisers, a way to appear more beautiful to the other; and reclaim and redefine jewellery as a woman’s way of expressing her independent identity, as a symbol of empowerment, purely for her own enjoyment, as a celebration of herself.” – Eina Ahluwalia.
Her jewellery has been worn by former Miss World Aishwarya Rai Bachchan, model Dree Hemingway, British singer Delilah, founder of New York Fashion Week founder Fern Mallis, and Indian film industry A-listers such as Freida Pinto, Katrina Kaif, Sonam Kapoor, Deepika Padukone, Priyanka Chopra and more.